It makes sense when personalized emails deliver 6x higher conversion rates than bulk email newsletters. Why We Love This: Mr.Porter takes the opportunity to get to know their customers’ brand preferences. Subject Line: Mr Reyes, welcome to MR PORTER Instead they let the customer get to know the brand through witty imagery, a link to their blog, and a preview of their social feeds. Lululemon doesn’t force a purchase with their first email. Why We Love This: Remember how we said your welcome email is like your first date? Don’t be the brand that rushes things. In 3 short sections they include a 15% Off welcome offer, encourage subscribers to connect with them on social, and cement the brand’s ‘sweatshop free’ identity. Why We Love This: American Apparel’s welcome email is consistent with the simplicity of the brand. Subject Line: Welcome to American Apparel + 15% Off Your Next Order! Ugmonk’s 48 hour offer creates urgency that will have interested customers quickly coming back to their site. Why We Love This: Having an expiry date 30 days in the future won’t grab anyone’s attention. Subject Line: 10% off Ugmonk – coupon expires soon
#FASHION EMAIL NEWSLETTER TEMPLATES CODE#
There isn’t any confusion or clutter with the 20% Off code and a single call-to-action. Tommy Hilfiger’s welcome email features clean images and makes you feel like you’re part of an exclusive club. Why We Love This: Luxury brands should have a luxury newsletter. The 15% Off offer is followed by a single call-to-action that brings the customer back to the site. Kate Spade does it best by recreating a simple thank you letter. Be grateful and don’t automatically start filling their inbox with products. Why We Love This: It means a lot if a customer willingly chooses to give you their email address.
It would be interesting to know their click through rates as not all email providers show images in their preview panes. The entire email is image based, which allows them to have bold graphics and increased flexibility. Why We Love This: Artizia breaks the mould of the standard welcome email.
Subject Line: Let’s Get to Know Each Other Through these 7 emails, you’ll discover how the most successful fashion brands send welcome emails that engage subscribers and get them more sales for their stores. That being said, we want you and your customers to have long-lasting relationships filled with love and repeat purchases, so we’ve compiled 7 of the best fashion welcome emails. A lazy text email with a coupon code is the equivalent of showing up to a first date in sweatpants. Take the opportunity to connect customers with your brand, make them feel special, and entice them to make their first purchase from your store. Fashion welcome emails are your chance to make a good first impression.
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